The holiday season of 2010 has officially arrived and New York City is in pop-up store overkill deluxe. If these pop-ups were Xmas lights, this tree would be burning oh so brite. The pop-up retail scenario is proving to be a mainstay here and a valuable entity. For building owners, it is a way to fill vacant space. For sellers, it offers a place to gauge the reception to their brand or introduce new products, without a long-term rental commitment. To the delight of consumers, they have a tendency to pop up unannounced, have an incredible fantasy world created around their brand on view (which usually includes some interactive activity), then quickly draw in the large crowds, and in no time flat, disappear or morph into something else.
That said, I am game to play the role of the consumer and ska-diddle into as many of the pop-stores on the scene as one holiday elf possibly can in one season. Over this past weekend, I stumbled (literally) into the Wired Magazine’s pop-up outlet on the corners of Broadway and 4th Street in the Village. Themed “Wish List 2010,” this is a techno fantasy world holiday dream come true tied in tinsel tassels. There are three floors of electronic delights and astonishing products to whet everyone’s whistle. Beautifully laid out, each floor gladly suffers from multiple personalities, which is reflected in the products displayed and includes personas with such names as Adventure Capitalist, Gadget Girl and Culturazzi. Some highlights from the shop include an interactive installation piece, a personal soundtrack t-shirt and an artist’s DNA print transformed into a pop art poster print. You can view and order all of the pop-up shop products online as well.
There are also weekly fun events going on. Check their website for more details as some events require reservations. On the upper level yesterday afternoon, “Game Day Sunday” was in full effect. This was presented by Samsung and sponsored by the Brooklyn-based Sixpoint Brewers. So what’s does a girl do?? She sits down has a brewski and watches any one of a number of football games on any number of one of the amazing flat screen tv’s in front of her.
I then ventured down on the main floor where I was able to participate in the Columbia Omni-Heat National Freezer Tour. I stood in line for a mere five minutes before I was shoved into a large freezer while wearing an Omni-Heat product jacket and hat. The interior of the freezer simulated one of the coldest places on earth in a winter wonderland environment. While inside, I was prompted to take four groovin’ shots of myself in the gear and even got to keep the hat I wore. If that wasn’t enough, I was given a tee promoting the new line as I walked away. All in an afternoon’s adventure, my friends, all in an afternoon’s adventure.
4th Street and Broadway
November 19 – December 26th
11am and 7pm
Follow us on twitter.
Join us on Facebook.
Be sure and check out our banging hot line of graphic t-shirts featuring witty and colorful designs at bang! bang! flip graphic t-shirts. There’s something for everyone! Perfect for the holiday season.