upscale and sleek
A few days ago, on one of my weekend-wander-abouts, I meandered pass an old familiar block where I once lived in Fort Greene, Brooklyn. I was pleasantly surprised to discover a wonderful addition to the neighborhood. There at 45 Willoughby Avenue near the corner of Adelphi Street, is the upscale sneaker gallery, Pedigree. Its name is well served here on many levels…the concept, the interior and most importantly, the product.
Pedigree offers its clientele an opportunity to experience a sneaker purchase in posh surroundings with a taste level that most would consider couture. The top-notch staff offers personalized service and permeates that chic afro-centric urbanite charm. Here, you discover decadence in an unexpected setting.
The atmosphere is luxuriously refined yet welcoming. The music floating through the air is broad-based and multi-genred. A fifties Sputnik-style 3D snowflake chandelier brightly hangs above a rich, dark chocolate settee. The wood-paneled walls align to a floor that is covered in an artificial turf. It’s lush and the greenest of greens and seduces you into peeling off your own footwear and trying on a pair of the fabulously unique and often one-of-a-kind sneakers you will find here.
High above your head and along the walls is an oblong glass case featuring a selection of the styles to be had. Other designs can be viewed on their unique wall displays. With prices ranging from $60 to $400, there is a sneaker to satisfy your truest of individual styles. You will find such brands as Y-3 for Adidas by Yohji Yamamoto, Puma Black Label, Adidas Originals, New Balance, Tretorns, Saucony, Jeremy Scott and Alexander McQueen.
At this location for just a little over a year, Pedigree is little off the beaten path but a breath of fresh air in this ever evolving neighborhood. For further information, you may contact the store at 718.858.8755 or visit their Facebook page.
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